After seeing the back of 2020 (thank goodness for that!) and entering the new year, there is no better time to step back and evaluate your SEO campaigns. As of May 2021, we are expecting Google to introduce “page experience signals”…
RESPONSIVE WEB DESIGN – NO LONGER AN OPTION, IT’S A NECESSITY
27 January 2021 | Alison Woodcock | Blog, Search Engine Optimisation, Web designIt’s a fact of life these days that people are taking to their smartphones to search for services and products around the world. According to real-time intelligence data GSMA, there are 5.25 billion people with a mobile device worldwide. That…
Businesses are aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform. The benefits of…
It’s often asked why professional photographers charge what they do and that’s because there’s an art in getting images consistent, well lit and the trickiest of all – the subject relaxed! Similar to your business branding, staff photographs can often…
Google appears to be testing the water when it comes to consumer reaction to its ‘Google Guaranteed’ green badge in places other than just Local Services Ads (LSAs). The media giant has been promoting its two ‘certificates of trust’ –…
How to reassure your patients that your dental practice is COVID safe
29 June 2020 | Marcus Amberton | Blog, MarketingDespite dental practices gradually being allowed to offer treatment in the UK, the level of interest in available services like emergency treatment is still a far cry from where it used to be. The need for these services hasn’t gone…
Safe and Savvy Digital Patient Forms for a Paperfree Practice
28 May 2020 | Marcus Amberton | Blog, Marketing, Web designEven before the pandemic changed the face of dentistry, practices were starting to adopt a fully paperless way of working. The obvious eco-benefit for reducing paper and waste is incentive enough, but now it’s clear that digital communications bring about…
Coronavirus: Preparing Your Reopening Marketing Plan
22 May 2020 | Marcus Amberton | Blog, MarketingWith the UK slowly following the rest of Europe in easing its lockdown restrictions, plans can begin to be made for marketing ahead. Dental practices, faced with wide-ranging information on best practice, have been precautionarily shut and therefore a world…
How should you prepare to re-open your dental clinic?
21 May 2020 | Marcus Amberton | Blog, Marketing, Search Engine Optimisation, UncategorisedBusinesses across the world have been significantly impacted by the sudden need to forcefully shut down what we know to be our ‘normal’ lives. Unlike many businesses, however, dental clinics in the UK have been left in the dark about…
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