Businesses are aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform.
The benefits of social media
1. Create organic content
The ability to post organic content for free is an incredible benefit. This opens many opportunities for your practice to connect with valuable patients at no cost.
2. Improved Search Engine Rankings
The more active you are on social media, the better your chances of trending on it. Trending on social media is a lot more than social shares, it has an impact on your SERP rankings as well (Search Engine Result Pages).
3. Drive traffic to your website
Most social media platforms allow you to post content with a link to your website. When you create compelling content, you can entice your audience to click on the link which directs them to your site, where they can then learn more about your practice.
4. Increase Brand Awareness and Visibility
With nearly half of the world’s population using social media platforms, they are a natural place to reach new potential patients. When you post regularly on social media, your patients will see more of your brand. Compelling and relevant content will grab the attention of potential patients and increase visibility.
5. Building Brand Loyalty
Social media can help build brand loyalty by helping you to gain loyal patients. These loyal patients will not only lead to increased sales but also help promote your practice on their social media feeds and within community groups.
6. Build Brand Authority
By providing informational content, you can build brand authority. Instead of waiting for your patients to come to you with their queries, you can make it a point to regularly post on social media with content relevant to your services which will hopefully answer their questions.
7. Build Credibility
Your social media activity gives your patients a better understanding of your practice and how you function. Patients want to be associated with a reliable practice that operates ethically. Regularly posting on social media lets you reach out to your patients, showing them exactly what kind of practice you are.
8. Customer Feedback
You can deliver improved customer service and respond effectively to feedback. Positive feedback is public and can be persuasive to other potential patients. Negative feedback highlights areas where you can improve. Your response time and ability to resolve issues quickly will determine how many other potential patients opt for your practice. Responding to all comments is critically important.
9. Track your performance
Social media platforms make it easy for you to track your campaign to see if you’re driving valuable results. You can determine how many people see your posts, comment, like, share, and more.
10. Retain Patient Interest
The only way to stay in your patient’s mind is to post content regularly. Patients also appreciate knowing that when they post comments on your pages, they will receive a personalised response rather than an automated message.
11. User-Generated Content
Every time a happy patient leaves a positive review or shares a picture of their amazing transformation it’s exactly what future patients will want to see and hear about your practice.
12. Join Facebook groups
There are a number of Facebook groups dedicated to various industries, professions, and interests. The more you contribute to conversations taking place in these groups, the more your practice will become recognised. The only thing to watch out for is never to come across as salesy in your discussions.
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