When it comes down to marketing the website of your dental practice, want it to attract and retain new patients. However managing a website when you should be caring for your patients can be a little challenging. If you are…
What do you say when you search for something online? You ‘google it’. Most Dentists know that it is more important to rank well for Google rather than Yahoo or Bing but how much market share does Google actually command…
If you don’t currently have a “Meet the Team” page, you could be missing out on potential business. Having an up to date team page is now an essential part of a website and here is why… People like to…
It can be really frustrating when you pour a ton of money into a marketing campaign, to receive an enquiry that doesn’t convert into treatment. There are some ways to tackle this issue though. 1. User Experience There’s multiple stages…
Search engine optimisation (SEO) is perhaps the most important online marketing activity. With most consumers turning to search engines to find the answers to their questions, you will want to be at the top of the ranks when the search…
Search Engine Optimisation is evolving! It always has been and it always will, but which way? Google’s ranking factors are always appearing to change, you used to be able to spam a load of keywords into a website’s code in…
Firstly, there is no one set way to generate the perfect back linking profile, there are so many different ways that will be ideal for so many different websites; but, if you follow these steps, you should get there. Have…
Google has been busy lately! With some great changes to their business listing on top of their new Adwords interface shows that Google are very much about improvement and staying with the times. Google has lately released their new Adwords…
Pay Per Click (PPC) Ads are great as you only have to pay for them when you receive clicks… Hence the name. However, as many people that have run a PPC advert will confirm, getting a click is half the…
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