YouTube together with the Webby Awards recently released the results of their competition to find the ‘best YouTube Ad’ over the last 10 years of YouTube. YouTubers voted for ‘Kobe vs. Messi: The Selfie Shootout’. Never heard of it? No…
10 Strategies for Dental Marketing
4 June 2015 | Lucy Mander | Creative Design, Marketing, Pay Per Click, Search Engine Optimisation, Social Media1. Build a website Build a modern, eye-catching website that shows off what you are about and the services that you offer at the practice. Its also important that you’re website functions quickly on a mobile device as that’s how most…
The Importance Of Google Reviews Within Small Businesses
15 May 2015 | Lucy Mander | Marketing, Search Engine OptimisationHootsuite recently wrote a blog about the importance of Google Reviews within small businesses and happened to refer to one of our dental practices Cathedral Dental! …Have you ever seen stars below a practice listing in Google? These stars come…
You may have noticed a dramatic increase in not only your website visits but also your bouncerate over the last few months. Whilst your visits are likely to be increasing naturally due to the work that we are performing on…
Are you doing email marketing? If not why not? Whether it be including special offers in appointment reminders or sending monthly newsletters, carrying out email marketing provides you with another means of promoting the services at your practice. How…
Search engine optimisation is highly competitive and a constant race to stay one move ahead of your competitors. To win, you need to continually improve your own website and monitor your competitors’ SEO activity. Understanding your competitors SEO performance and knowing…
Just like any social media platform, if you are only joining to promote your practice rather than providing a benefit to users then you will not succeed. Are your patients on Pinterest? If so then start using this huge online platform and…
Social listening is about searching the web to see what’s being said about your practice, your competitors and other topics of interest. The insights you gather about patients and competitors through social listening can be extremely valuable. With a little time…
There are a number of ways to get more business from your PPC campaigns and budget is just one of them. Often its not just as simple is increasing the amount you spend. From a practice perspective, you want to…
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