Are you doing email marketing? If not why not?
Whether it be including special offers in appointment reminders or sending monthly newsletters, carrying out email marketing provides you with another means of promoting the services at your practice.
How do you carry out effective email marketing?
Firstly, it starts with collecting emails. I’m sure that your practice already does this but it is an important step to achieving the most out of your email marketing campaigns.
Next, you need to decide how you are going to send your emails. Whilst it might be easy to use Outlook for your email marketing campaigns it may not provide you with the metrics to track the performance of your campaigns. Using an email service such as MailChimp allows you to have much more of an understanding of what is working for your practice and what types of campaigns to use in the future.
So what do you include in your emails to make them as engaging as possible:
Now that you have your email campaign set up and ready to be sent is that the end? Well no!
The next step is to measure the performance of the campaign. The most important metrics you would want to keep your eye on are: