Top YouTube Ads…

4 June 2015 | | Marketing

YouTube together with the Webby Awards recently released the results of their competition to find the ‘best YouTube Ad’ over the last 10 years of YouTube.

YouTubers voted for ‘Kobe vs. Messi: The Selfie Shootout’. Never heard of it? No neither had we… but the second placed one was familiar.

‘The Force; Volkswagen Commercial’ was sweet beyond words and this ad was viewed 8 million times on YouTube before even hitting TV’s…

YouTube is brilliant way of building your dental brand. It is not only teenagers watching videos, but all demographics now feel confident to click on a video that might be of interest to them.

Here are some ways video marketing can be applied in your dental marketing mix.

Patient Testimonials 

  • These can be long or short
  • You don’t need to be too professional here, getting the real person and their true feelings and views of the practice is important

Tutorials

  • Not-too-technical, but informative
  • Try to think like a patient – but don’t patronise
  • Show techniques, but limit bloody teeth!

 

Practice videos

  • Show off your USP’s – parking, evening appointments, close to the train station, beautiful surroundings – this stuff matters to patients

SEO and YouTube/Videos.

Videos have an impact on your SEO. Google and other search engines can tell that your website has ‘rich content’, such as videos and deem this to be an indication of the website being useful to the user, giving the website a big thumbs up.

Talk to Dental Design about video marketing, SEO and YouTube-ing. Contcat our Team on 01202 677277

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