Facebook Business Page Essentials
A Facebook business page gives your dental practice its voice on Facebook. You, as a practice owner, have to decide how that voice will carry. In order to do that, you have to use all of the tools in your toolbox to maximize your potential. Here’s a few notes on how to execute the essentials required for your new Facebook business page BEFORE you invite your friends to like it.
Cover and Profile Images
In most cases, your profile image should be your practice’s logo. Your logo is your brand in its simplest, most basic form, you want to brand it on the minds of everyone who visits your page. Square photos work best, but you can edit the thumbnail and use Facebook’s cropping feature to tweak the image if it’s not square. Whatever method you use, make sure the complete logo displays in the space allotted – logos that don’t fit and are cut-off look sloppy.
Make sure that your cover photo looks sharp. Include what you do and perhaps strapline on the image. Pay attention to how the cover will display across devices (you may have to play with text sizes and fonts so they display properly on mobile devices).
Facebook recently added a ‘Call to Action’ button to their business page functionality that you cannot, and should not, ignore. It’s easy to configure, though its functionality is limited (‘Book Now’, ‘Contact Us’, ‘Use App’, and 4 more choices are those available). Your call to action will depend on your preference.
Complete the About Section
The ‘About’ Section on your page will appear differently depending on your page type. For instance if you are a “Local Business or Place” page, you’ll have the opportunity to locate your practice via Push Pin on a map so that people can find you. On mobile devices, people will be able to get directions to your practice by clicking the ‘Get Directions’ button on the map and using Google Maps. People will also be able to review your establishment on your page with a rating of one to 5 stars.
You can even feature a video in your About section, which is a fantastic attention grabber and a great way to engage people.
In conclusion, being asked to like something that has little to offer is a bitter pill. When you create your Facebook business page and Facebook prompts you immediately to promote the page to your friends, DON’T DO IT. Keep your page a secret for a while as you populate it with great content – photos, videos, links to relevant posts and websites and other information your audience will appreciate. Make the page look like it’s been lived in BEFORE you start soliciting your friends on Facebook to like it, and before you start promoting it via Facebook Ads or boosting posts.
Remember, it’s not just about collecting likes. While likes can be very important in respect to targeting Facebook ads and promoted posts to people who have liked your page and their friends, but the big picture for the long haul is engagement. A page with 500 likes and 20k reach will reap more ROI than a page with 20k likes and 500 reach.
If you would like help getting started on social media, give the team at Dental Design a call on 01202 677 277 who will be happy to help you.
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