Facebook Business Page Essentials

5 June 2015 | | Blog, Social Media

A Facebook business page gives your dental practice its voice on Facebook. You, as a practice owner, have to decide how that voice will carry. In order to do that, you have to use all of the tools in your toolbox to maximize your potential. Here’s a few notes on how to execute the essentials required for your new Facebook business page BEFORE you invite your friends to like it.

Cover and Profile Images

In most cases, your profile image should be your practice’s logo. Your logo is your brand in its simplest, most basic form, you want to brand it on the minds of everyone who visits your page. Square photos work best, but you can edit the thumbnail and use Facebook’s cropping feature to tweak the image if it’s not square. Whatever method you use, make sure the complete logo displays in the space allotted – logos that don’t fit and are cut-off look sloppy.

Make sure that your cover photo looks sharp. Include what you do and perhaps strapline on the image. Pay attention to how the cover will display across devices (you may have to play with text sizes and fonts so they display properly on mobile devices).

Facebook recently added a ‘Call to Action’ button to their business page functionality that you cannot, and should not, ignore. It’s easy to configure, though its functionality is limited (‘Book Now’, ‘Contact Us’, ‘Use App’, and 4 more choices are those available). Your call to action will depend on your preference.

Complete the About Section

The ‘About’ Section on your page will appear differently depending on your page type. For instance if you are a “Local Business or Place” page, you’ll have the opportunity to locate your practice via Push Pin on a map so that people can find you. On mobile devices, people will be able to get directions to your practice by clicking the ‘Get Directions’ button on the map and using Google Maps. People will also be able to review your establishment on your page with a rating of one to 5 stars.

You can even feature a video in your About section, which is a fantastic attention grabber and a great way to engage people.

In conclusion, being asked to like something that has little to offer is a bitter pill. When you create your Facebook business page and Facebook prompts you immediately to promote the page to your friends, DON’T DO IT. Keep your page a secret for a while as you populate it with great content – photos, videos, links to relevant posts and websites and other information your audience will appreciate. Make the page look like it’s been lived in BEFORE you start soliciting your friends on Facebook to like it, and before you start promoting it via Facebook Ads or boosting posts.

Remember, it’s not just about collecting likes. While likes can be very important in respect to targeting Facebook ads and promoted posts to people who have liked your page and their friends, but the big picture for the long haul is engagement. A page with 500 likes and 20k reach will reap more ROI than a page with 20k likes and 500 reach.

If you would like help getting started on social media, give the team at Dental Design a call on 01202 677 277 who will be happy to help you.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents