Have you ever wanted a way to show your adverts to people more likely to make a purchase? You can do just that with Google’s remarketing product. Remarketing is used to show ads to users who have been on your…
Matt Lawson’s published Google report, ‘I-want-to-go Moments: From Search to Store’, provides some really useful insights into user behaviour today on mobile and desktop for searches with local intent. Below are the key take-aways that are relevent to dental practices…
One of the great things about Google Analytics, is how simple it is – easy to set up and easy to use. But if you want to get the most out of your website data, there is additional functionality you…
What should you be doing as a small business on social media to stand out? The Do’s: Be active, engage and make new contacts Spend time and effort creating a complete profile Be realistic in your expectations Define your target…
How social signals impact SEO rankings
19 June 2015 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaShares, Facebook likes, +1’s, and retweets are all considered social signals. With the rise of social sites like Facebook and Twitter, Google has started to take into account social signals to determine a websites ranking. Here are some of the things…
Apple has confirmed that a fleet of cars equiped with on-board cameras will be sent out across the U.K. and Ireland to capture images from roads and create a rival to Google’s Street View service. Between 15 and 30 June,…
1. Quick Form Having a easily accessible quick contact form on each page of the website will aid the patient in requesting additional information about the services that you offer. 2. Landing page Utilising landing pages for your PPC campaign…
Are you currently using a Hotmail, Gmail, Yahoo or ISP (internet service providers) email address to contact your patients? The email address you use can say a lot more about your practice than you think! The following might convince you…
Google’s most important update for the past few years was rolled out in April…many dubbing the algorithm change Mobilegeddon due to fact that now websites must be optmised for mobile otherwise they will be penalised in the mobile search results….
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