Pinterest Boards That Succeed

10 April 2015 | | Marketing, Social Media

Just like any social media platform, if you are only joining to promote your practice rather than providing a benefit to users then you will not succeed. Are your patients on Pinterest? If so then start using this huge online platform and fill new boards with quality pins. Once you’re boards have been created it’s important to pin more content daily to keep in the minds of your potential patients. Here are a couple of tips to help you succeed with this ever growing social media platform…

1: Choose The Correct Keywords

If you’re consistent at posting on Pinterest, you will learn the best times of the day to update your boards. Its important to build a keyword list of the relevant topics and subtopics. To expand this list you can use a free tools like the keyword tool.

You can also use Repinned.net to help you find the most popular boards in your target category. With this tool, you can keep an eye on similar boards and determine which types of boards are working well in each category.

2: Choose The Correct Content

Pinterest is all about images. The better your images are, the better the repins and links back to your content will be. You can use a variety of content on your boards, including infographics, animated GIFs and videos. Create a list of content that would work well for each topic. You can also research what types of content are being shared on Pinterest.

3: Research Competitor Boards

If your competitors have boards, monitor them to get insight into the performance of different topics and content types. You can learn from your competitors making a note of the content with the highest interaction, as well as improve your keyword list

4: Find Pinners to Follow

Use pinalerts to track pins from your competitors and identify which users are pinning that content. These are the users you’ll want to follow and repin.

You can find people who are succeeding on Pinterest in your type of business and follow them. Make a note of how their pins look, the time in which they are pinning, how frequently they pin, and how much of other people’s content they share. The most successful pinners don’t just pin content that they create, but they also spread great content that they see others creating.

5: Strong Content

For a new board, you’ll likely want to start with 15 to 20 high-quality pins. These pins need to be valuable content that compels users to follow your board. From there, actively update new content and repin related content.

6: Measure Your Success

As with every social media platform its important to track your performance through analytics. Determine the most important metrics for your campaign and use them to decide which content sources you should keep and which you should scrap. Successful Pinterest boards provide fresh, engaging content daily.

You want to make sure that all of your social media accounts (Facebook, Twitter, Google+) are connected to Pinterest. Share pins on those other channels and make sure to include a link back to the pin.

7: Add a “Pin it” Button

Not only is it a good idea to repin content that you see in your stream, it is also beneficial to share great content that you find online as well. This is where the Chrome “Pin It” button comes into effect. Once you have it installed, just click the “Pin it” button in your toolbar, and it will present you with images that are on the page that you are allowed to pin. Then, click on the “Pin It” hover image and select the board you’d like to place it on.

If you would like any further information then give the Dental Design team a call on: 01202677277.

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