Social media has become a natural forum for people to share opinions, information and ideas. For dental practices it’s an incredibly cost effective way to engage and communicate relevant messaging with new and existing patients, increase brand awareness and drive…
TikTok! What is it and is it right for you? Though the app had already been around for many years (previously called Musical.ly), the social platform saw a boom in user activity during the 2020 Covid pandemic. With everyone stuck…
There are a lot of Pay Per Click and Facebook campaigns that don’t perform well because they don’t have a strong enough offer. Studies have found that consumers are more likely to buy if there is a special offer available….
Reels are officially available on Facebook! At the end of February, Meta announced they would be officially rolling out Reels to Facebook. With the incredible success on Instagram and the rising popularity of short-form video content, Meta is doubling down…
With 2.91 billion monthly active users, it’s vital for practices to have a presence on Facebook. Social platforms can help you connect with your patients, increase awareness of your practice and boost leads. Source: Data Reportal So how does the…
Influencer marketing – Is it worth using to promote your dental practice?
1 March 2022 | Alison Woodcock | Marketing, Social MediaInfluencer marketing is growing rapidly. Since 2016, when the market was reportedly worth £1.2 billion, it has boomed to an estimated £10.1 billion in 2021 and there are no signs of it slowing down! So, what exactly is influencer marketing…
Why Facebook is still the king of social marketing
20 December 2021 | Alison Woodcock | Blog, Marketing, Social MediaA few months ago TikTok announced they’d recently hit one billion users, remarkable progress for a platform that only launched five years ago. It’s following hot on the heels of Instagram which is approaching 1.4 billion users and also shows…
Instagram is one of the largest social platforms, with over 28 million users in the UK and still growing. CEO of Instagram, @mosseri, recently shared some new information about the new changes coming to the platform in 2022 and details…
Instagram Reel Ads Reels ads are the latest ad format on Instagram. They’re highly engaging allowing you to gain more followers for your practice. Reels ads are full screen and vertical, similar to ads in Stories, and will appear in between…
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