Dental Practices…should you outsource your SEO?
Search engine optimisation work in-house can certainly save your dental practice money, but in today’s increasingly competitive internet market you may find performing the necessary SEO work very challenging and frustrating when your site still isn’t ranking after putting all that work in. Even if you do the research, get up to speed with the latest SEO techniques and achieve good rankings, contrary to popular belief the work doesn’t stop there – it is just as hard to maintain your rankings due to Google’s annoying habit of updating its search algorithm on a regular basis.
I’ve put together a list of reasons why small businesses such as dental practices should outsource their SEO – the main one being that you can concentrate on running your dental practice and ensuring you are offering the best service possible while hopefully enjoying an increase in new patient enquiries and good return on investment.
Link Building
Building links can be extremely difficult for especially beginners, even more experienced Internet Marketers struggle on ways in which to build backlinks effectively. Not only do you have to find backlinks that are relevant or that has good page rank you must get the website owners approval or have an interesting website, product or service for someone to want to link to you, so to normally get quality backlinks you must network well or think outside the box.
It is a good idea to outsource this kind of work to more experienced link building experts or at least let them deal with some or most aspects of your link building efforts to relieve some load off your chest as this is not an easy thing to do and may take some time initially finding the right person or team you can trust.
Keyword Research
Researching keywords is never an easy task, you can do this manually yourself or use tools to do this, even using tools can take some time and frustrations and it is good if you can pass this work onto someone else who specializes in keyword research services. Dental Design have over 12 years of experience marketing Dental Websites specialising in dental specific keywords and their synonyms.
Niche Selection
It is important that if you start any website and before you even “breathe” meaning; before you even register a domain name you must be certain that the niche is profitable. I hear so many stories of website owners building a website and taking them years to see any profits and it doesn’t matter how much traffic you get and how well your site is set up to make conversions, if the niche is a niche that is dead you will be fighting an endless battle.
Make sure you get an expert to consult you in this area when starting out, save yourself months or years of hard work for nothing.
Low Competition
It is very important that you find low competition keywords as part of your researching efforts, again there are tools out there that can help you including Keyword Winner but there is no reason why you cannot get someone to do the research using this tool for you. .
Google search changes
Keeping up with the latest search trends and google algorithm is almost a full time job in itself and you can make a good living from siphoning off newly launched products using affiliate marketing or even hot talked about news out there. Having someone specialise in this area and take care of research for you is a must.
Final Conclusion:
If you are doing some of these yourself and are finding that it is slowing you down, Dental Design can help, we have over 12 years of SEO experience specifically for dental websites so we can certainly guide you through the minefield that is SEO. Call 01202 677277 for more information on the SEO packages we can offer your practice.
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