Did you know that Pinterest beats Twitter, Google+ and LinkedIn in the amount of time spent on the platform in one session? That means, if you aren’t taking advantage of this platform, you could be missing out; of course, it has to be relevant to your practice and your patients.
So what is Pinterest? Pinterest can be described as a digital bulletin board or scrapbook for collecting the things you find online. For example, someone planning on a wedding may come across your board of ‘wedding smiles’ containing photographs of patient’s weddings; they may have undertaken teeth whitening or orthodontics in anticipation of their big day and now a potential patient can pin it to their own ‘wedding wishes’.
Pinterest is four times more likely to be used by women than men. As you pin, keep in mind that your audience is going to be about 75% women and 25% men, so create boards which cater accordingly.
Social media takes serious time. Did you know that you should be spending around six hours a week working on your social media pages to gain the most from them? If you neglect your social media pages, it shows! So make sure you dedicate plenty of time to ensuring your Pinterest boards are looking full.
Did you know that almost 50% of Pinterest’s traffic comes from mobile devices like tablets? Is your website mobile friendly enough to handle this traffic when someone clicks through a pin to your website? No digital marketing activity should be taken in isolation; make sure that your patient is happy throughout their online journey, not just on one aspect.
If you would like further information about how social media, in particular Pinterest, could benefit your business, give Dental Design a call on: 01202 677 277 and speak to a member of our team who will be happy to help you.