Facebook continues to grow on the wave of silver surfers
Wow, what a busy month May has proved to be on the internet. With the changes that google have made to their search results and Places pages our dentists are seeing significant increases in visitors, as are Facebook and Google! But more importantly this seems to be being achieved through increasing number of ‘over 50s’, and as these are more likely to spend money, at dental practices, the fantastic Return on Investment dental practices see from their websites is only going to improve! Here are some statistics and analysis for the month of May.
Research figures on the web for May 2011
A record 28.6 million people in the UK visited Facebook in May, according to UKOM/Nielsen.
Google remained the most visited website, with 33.7million visitors. The number of people visiting MSN in May stood at 26.4 million.
Twitter and LinkedIn also recorded unprecedented visitor numbers, with Twitter reaching 6.14 million and LinkedIn attracting 3.59 million visitors, up 57% on May 2010.
Nielsen attributed Twitter’s record figures, up 34% on April, to the furore surrounding it and Ryan Giggs’ super injunction. A 65% increase in 50 to 64 year-old men, and a 96% jump in women over-65 visiting the site helped boost numbers.
According to UKOM/Nielsen, older age groups are more likely to visit Twitter than younger age groups.
Nielsen has also pointed out that Facebook growth, despite reports earlier this month that its numbers had started to fall, was being driven by the over-50s. Since 2009, the number of 50 to 64 year-olds visiting the site has grown 84%.
These older age groups account for more new adults visiting the site in the last two years than the under-50s, said UKOM general manager James Smythe.
As a result, the membership of Facebook is now more representative of the overall UK population than it previously has been. Twitter, however, looks to become increasingly skewed towards an older age group, with under-18s less likely to visit it than they were two years ago.
Earlier this month, Facebook rebuffed reports it was losing traffic in major markets. Social media blog Inside Facebook claimed that its Gold Data service, analysing active Facebook users, showed that in ’mature’ markets online casino including Canada, Norway, Russia, the UK and US, traffic had dropped, and begun to slow overall traffic growth (nma.co.uk 13 June 2011).
Facebook said the data, extracted from an advertising tool, wasn’t an accurate picture of its traffic.
This story first appeared on New Media Age and replicated here by Dental Design, with thanks.
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