We all know that Google is constantly developing and changing, the blank white page with a logo and search box have long gone! But, as of yesterday and for the next few months you will see changes to every piece for Google real estate, from the Google home page through to the search results. Here at Dental Design we’re obviously keeping our eyes on how this affects the results that our dentists’ are achieving, and assessing where we need to change our focus and activities to maximise the results for our practices.
The way people use and experience the web is evolving, and our goal is to give you a more seamless and consistent online experience—one that works no matter which Google product you’re using or what device you’re using it on. The new Google experience that we’ve begun working toward is founded on three key design principles: focus, elasticity and effortlessness.
Constant revision and improvement is part of our overarching philosophy. For example, last year we introduced an updated look and feel to our search results, and if you compare the original Google homepage to today’s version, you’ll see that a makeover every so often can certainly be refreshing:
Starting today and over the course of the next few months, look for a series of design improvements across all our products, including Google Search, Google Maps and Gmail.