Did you know?
Here at Dental Design, we’ve always been advocates of gaining good reviews for your dental practice, as we believe they help both your practice’s branding and your rapport with your patients. However, increasingly, we think that they help with your Google rankings too. Google’s ranking factors are changing all the time and there seems to be a larger focus on content, uniqueness, device friendliness and social sharing.
Five ways reviews can help SEO
Reviews make a great form of user-generated-content and as we know, Google loves fresh content!
As reviewers are users of your services, the language they use is similar to the one your target audience will use. Thus, the consistent flow of reviews will help you target more traffic through the right keywords, coming directly from your own patients.
What if a series of impressive reviews helps your practice become popular, increasing both the social reach, but also appointments? Reviews are fantastic social media fodder!
Google takes into consideration the rating of sites, favouring those having the highest ratings. Reviews can boost your social authority, so it’s important to gain as many highly rated reviews as you can.
It has been found that practices with star ratings could have an increased conversion rate of up to 17%, so they really shouldn’t be ignored!
In conclusion, it’s very important to encourage reviews, whether it’s through your practice’s website site, email campaigns, or social media. Keep asking for them, new reviews are always welcome! Once you start to receive reviews, make sure you reply to them. Reviews are still part of your communication with your patients, so even the worst review needs to be answered. Always apologise to a disappointed customer and be ready to help if possible, never delete or hide them.
If you would like further help with asking for reviews, speak to a member of our team today on 01202 677 277 who will be happy to help you.
Thanks to Search Engine Watch for the inspiration for this post.