Google Ads for Dentists in 2025: Benchmarks, Trends & Strategies
Digital advertising is becoming increasingly competitive for dental practices, making it vital to stay informed about the latest trends. Google Ads stands out as the top channel for connecting with local patients searching for dental treatments.
The 2025 Google Ads Benchmarks Report by WordStream delivers a clear overview of current benchmarks relevant to the dental industry.
Report findings:
According to Wordstream, the Dentist & Dental Services industry shows the following averages:
- 5.44% average click-through-rate
- £5.80 ($7.85) average cost per click
- 9.08% average conversion rate
- £62.01 ($83.93) average cost per lead
The dip in CTR from previous years signals growing competition. This highlights the need for stronger ad creatives and better-targeted campaigns to make your ads stand out.
Why Google Ads makes sense for dentists
Search ads offer a direct way to connect with patients. With thousands of monthly searches across the UK for treatments ranging from hygiene appointments to emergency dentistry, having a visible presence can make a measurable difference.
While dental ads have a slightly lower CTR than the all-industry average of 6.66%, they still represent a strong opportunity – especially when campaigns are built on specific, localised search intent.
The risk of a poor PPC strategy
Running Google Ads without a clear strategy – or not running them at all – can lead to:
- Insufficient spending – without precise targeting, ads may reach users unlikely to convert.
- Lower visibility – competing practices with active campaigns are more likely to appear at the top of search results.
- Escalating costs – a poorly optimised campaign often results in higher CPC and reduced ROI.
Given that past industry cost/lead averages exceed £80, making the most of every click is crucial.
How we deliver dental PPC success
At Dental Design, we take a structured approach to PPC, focused on delivering relevance and value.
- We use intent-driven, location-specific keywords and apply negative keywords to avoid irrelevant or branded clicks.
- We craft clear, patient-focused messaging and use ad extensions to improve visibility and credibility.
- We build fast, mobile-friendly landing pages designed to convert- featuring trust signals, transparent pricing and direct contact options.
- And it doesn’t stop there. We carry out ongoing analysis allowing us to refine keywords, bids and ad text to keep your campaigns efficient and aligned with goals.
Ready to make your Google ads work harder?
Google Ads can be an effective tool when it’s guided by strategy and industry-specific insight. At Dental Design, we focus exclusively on helping dentists connect with high-intent patients through customised PPC solutions.
Schedule your free PPC audit but contacting our dental marketing experts on 01202 677277
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