Google Favours Mobile Friendly In Search Rankings

19 November 2014 | | Search Engine Optimisation

It’s official! Google are favouring mobile friendly websites over desktop versions in the Google Rankings.

Did you know that on average, 40% of website traffic comes from mobile and tablet users? Dental Design have been advocates of mobile and responsive design for years and now it’s finally official that you are more likely to rank highly if you website is optimised for mobile.

Google will notify users of mobile friendly websites with a new labelling system. These labels are the first step in helping mobile users have a better mobile Web experience, says Google. The “mobile-friendly” feature will be rolling out globally in the following few weeks.

In order to be eligible for the “mobile-friendly” label, a page must meet the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, such as Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users do not need to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Are you unsure whether your dental practice website meets the criteria? Google have produced this mobile friendly test so that you can check whether your website meets their guidelines.

If you would like further information about ‘mobile friendly’ responsive website design, speak to a member of our team on 01202 677 277, who will be happy to help you.

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