Mozilla’s 10th anniversary
It’s not often we talk about ‘the other’ search engines – there is no sinister reason for this, only that we know 90% of internet users in the UK use Google on a desktop and 92% use the search giant on a mobile. However, we do not ignore the other search engines available to your potential or existing patients. So find below some interesting features Mozilla has launched to celebrate their 10th year. In recognition of Ashley Zeckman who writes for Search Engine watch.
Ten years after its initial launch, Firefox from Mozilla is still going strong. In fact, Mozilla used its 10th anniversary as an opportunity to release some new features that its audience asked for.
In a post on the Mozilla Blog, Johnathan Nightingale, vice president of Firefox, reminds users why Firefox was built in the first place.
“10 years ago we built Firefox to give you a choice. The Web was a monoculture and the only way in was through the company that controlled your operating system. We believed then, and so did many of you, that the Web deserved an independent alternative. Today hundreds of millions of people trust Firefox because they understand that we’re different; that our independence lets us put you first.”
The results of an October 2014 poll of 7,000 adults found that 74 percent of respondents were of the opinion that Internet companies had too much information about them and an additional 54 percent had used the Internet in a way that they would not like to be tracked.
So what is Firefox doing to help meet these needs?
DuckDuckGo Comes Standard
Acting as Firefox’s core search engine, DuckDuckGo was built on three core values:
- Privacy
- Smarter Search
- Less Clutter
If you want to search without having your every move tracked, DuckDuckGo is a great alternative to Bing or Google. While many users are clearly uncomfortable with their information being tracked, there is a benefit to the practice. Because DuckDuckGo does not have tracking capabilities, it is unable to customize users’ experiences based on search history.
Forget About It
As part of its update, Firefox introduced the new “Forget” feature. Maybe you’ve been searching for a new job on your work computer (yikes!) or looked up something you’d rather nobody else know about. Whatever the reason, Firefox has made it easy for users to quickly determine if they would like the last five minutes, two hours, or 24 hours “forgotten” from their search history.
Additionally, this feature will alert you as to what will happen when you hit the “Forget!” button. The Forget feature will:
- Delete your recent cookies
- Remove all recent history
- Close out all of your tabs and windows
- Open a new fresh window
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