There’s a quick answer to this one: Relevance. Google is all about bringing you the most relevant content, what makes it a cut above the rest is its unique algorithm to separate irrelevant websites from the relevant ones.
So I decided to put this relevance theory to the test by Googling an irrelevant search phrase. For the record, no I didn’t Google Google. If I Googled Google and Google shows up that’s actually quite relevant. Instead, I googled ‘Search Engines’ Here’s what I found:
Funnily enough… Not Google. This split my mind in two – Either Google has bad SEO (ironically), or Google realises that when you’re using Google to find a search engine, you’re obviously not looking for Google.
Now I don’t believe that this is because Google isn’t smart enough to know what you mean. I think this is because Google is so smart that it knows you couldn’t possibly be looking for Google. Out of the 71,000,000 results that were populated for ‘Search Engines’, I would not be surprised to see Google nearer the back of that list based on relevance.
To back my relevance theory up I decided to Bing ‘Search Engines’. This is what I found:
And there it is! Google! So why does Google rank higher on Bing than it does on Google? Because who would search Google for a search engine in hopes that they would find google? Google knows this.