Google rolls out new look across products
We all know that Google is constantly developing and changing, the blank white page with a logo and search box have long gone! But, as of yesterday and for the next few months you will see changes to every piece for Google real estate, from the Google home page through to the search results. Here at Dental Design we’re obviously keeping our eyes on how this affects the results that our dentists’ are achieving, and assessing where we need to change our focus and activities to maximise the results for our practices.
Evolving the Google design and experience
The way people use and experience the web is evolving, and our goal is to give you a more seamless and consistent online experience—one that works no matter which Google product you’re using or what device you’re using it on. The new Google experience that we’ve begun working toward is founded on three key design principles: focus, elasticity and effortlessness.
- Focus: Whether you’re searching, emailing or looking for a map, the only thing you should be concerned about is getting what you want. Our job is to provide the tools and features that will get you there quickly and easily. With the design changes in the coming weeks and months, we’re bringing forward the stuff that matters to you and getting all the other clutter out of your way. Even simple changes, like using bolder colors for actionable buttons or hiding navigation buttons until they’re actually needed, can help you better focus on only what you need at the moment.
- Elasticity: In the early days, there was pretty much just one way to use Google: on a desktop computer with an average-sized monitor. Over a decade later, all it takes is a look around one’s home or office at the various mobile devices, tablets, high-resolution monitors and TVs to see a plethora of ways to access the web. The new design will soon allow you to seamlessly transition from one device to another and have a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
- Effortlessness: Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean, but behind the seemingly simple design, use new technologies like HTML5, WebGL and the latest, fastest browsers to make sure you have all the power of the web behind you.
Constant revision and improvement is part of our overarching philosophy. For example, last year we introduced an updated look and feel to our search results, and if you compare the original Google homepage to today’s version, you’ll see that a makeover every so often can certainly be refreshing:
Starting today and over the course of the next few months, look for a series of design improvements across all our products, including Google Search, Google Maps and Gmail.
Posted by Chris Wiggins, Creative Director, Digital on Google’s Blog, and replicated here by Dental Design with thanks.
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