At Dental Design we strive to give you the most up to date information about your website by using Google’s tools amongst others. In particular we use Google Analytics to measure the amount of visitors coming to the site, bounce rate and most popular keywords patients type in to find your website. We regularly report back to you with this information through our account management phone calls and monthly newsletters, however until recently, traffic information from social media sources have left much to be desired!
When Google announced their new social reports this week, we were excited to find out exactly what new insights we could gain to help you improve not only practice’s social media presence but also its contribution to your website traffic and overall return on investment.
Now Google’s social reports allow you to see specifically which social networks provide the most traffic to your website, allowing you to concentrate your efforts on the network which provides you with the most traffic to your site. In addition to this, you can see the ‘social media funnel’ and see exactly where patients started on their journey (eg Facebook /twitter/ LinkedIn) and which pages they visit, going as far as to see whether they filled in a contact form. This is therefore a fantastic way to measure the ROI from social media.
So to conclude, the old excuse of social media not being measurable and therefore not a valid exercise is no longer applicable. Try and use social networking to your advantage by keeping your pages up to date, engaging with your patients and measuring the results.
If you have any questions about social media or any other aspect of your digital marketing strategy for your practice. Please don’t hesitate to give Dental Design a call on 01202 677 277.