Have you got a ‘Meet the Team’ page yet?
Often included in the ‘About Us’ section on your website, a ‘Meet the Team Page’ is usually one of the most visited pages on a website. Why is this? Because people want to put a face to a name. Your team is one of your dental practice’s best assets and should be celebrated and highlighted. A ‘Meet the Team’ page shows a more personal side. It’s also an effective method in building relationships with your patients. It helps them to get to know your team, which in turn creates a sense of trust.
Why is a ‘Meet the Team’ page so important?
- It helps to build up trust and a lasting relationship between you and the patient
- It highlights your team’s talents and skills beautifully
- It makes your practice more memorable
- It shows new, potential patients what services and treatments your team can provide
- Boosts your team morale – showing them you believe in them
- It shows that there are real people behind the face of the company
- It establishes that you are a legitimate and reliable practice
- It increases your website visits and helps with your SEO – especially if you have separate pages for team members
So, you have decided you would like to create a ‘Meet the Team’ page but what should it include? We have some handy tips on things that should definitely make an appearance.
Top 5 tips for an effective ‘Meet the Team’ page
- Include a photo and a short bio for each team member.
- If you use a less corporate-style photo, this can showcase your staff’s personality.
- Try to make the bio fun and share a few personal hobbies, interests, etc.
- Potentially include social media links, such as Linked In, Instagram, or Twitter.
- Include their GDC number and a link through to their listing.
If you would like to get some ideas of what your Meet the Team page could look like, please contact our friendly team on 01202 677277. We would be happy to look at your site and provide you with some ideas. For inspiration, take a look at our Dental Design Marketing Meet the Team page!
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