When potential patients visit your website, they’re not just looking for your practice opening hours or what treatments you offer, they’re also trying to determine whether they can trust you. Are you the right choice? Or should they book an appointment with another dentist in the area? This is why testimonials play a crucial role on your website.
Testimonials aren’t just a nice page to have on your website. They’re a key way to convert website visitors into new patients. We’ve listed some of the many benefits of having a testimonial page:
If you offer a similar treatment as competitors, adding testimonials to your website can tip the scales in your favor. You can use testimonials strategically to show why you’re different.
At the end of a treatment
One of the easiest ways to get testimonials is to ask your patients while they’re in the practice. You can ask before or after a treatment but it’s usually best to wait until after this way you know that they’re happy with your service (and no longer nervous or anxious).
Send an email
If you’re unable to ask a patient for a testimonial after their treatment, you can send them a follow-up email. Post-treatment emails or monthly newsletters are a great way to encourage current patients to leave a testimonial on your website. You can either ask them to email you back with a testimonial or direct them to a specific page on your website where they can leave a review.
Ask on Social
Using your social media platform is another great way of getting testimonials. Reach out to your following and ask them to leave a review on your website or even the social media platform. If they do the later, make sure to also upload or share the testimonial on your website too
While all testimonials are nice to have, some have more impact than others. A review that simply reads”the treatment was very good” won’t weigh as much as a review that says “Dr.X was very patient and took the time to explain the treatment procedure to ensure I understood. All the staff at the practice we’re kind and I would recommend X Dental Practice to all my friends and family.”
To ensure you get the best testimonial out of your patient make sure to ask specific questions. Most people aren’t going to writing testimonials beyond “they’re great”. By asking specific questions you can guide the conversation and get the best answers.
Ask questions like the following:
With the absence of “yes” or “no” questions, you can pull thoughtful and insightful testimonials from your patients.
We developed EasyReview to efficiently help dentists obtain, manage and respond to patient reviews. If you receive a negative review, you will be alerted immediately so you can respond promptly and appropriately. This means all the stress is taken out of dealing with bad online reviews.
To get started with EasyReview, get in touch with our team today!