Why every dental website should have a Testimonial page

27th August 2021 | | Blog

When potential patients visit your website, they’re not just looking for your practice opening hours or what treatments you offer, they’re also trying to determine whether they can trust you. Are you the right choice? Or should they book an appointment with another dentist in the area? This is why testimonials play a crucial role on your website. 

Testimonials aren’t just a nice page to have on your website. They’re a key way to convert website visitors into new patients. We’ve listed some of the many benefits of having a testimonial page: 

  • Help build trust with your prospective patient – People trust people. New patients may prefer to follow the real recommendations of others over polished marketing copy. 
  • They forge a connection – By sharing a testimonial (along with a real photo of the patient/treatment), you can form an immediate human connection with your prospective patient. 
  • Show what you offer – Testimonials can highlight the different treatments that you offer, and discuss your service from a patient’s point of view. 
  • Act as word-of-mouth referrals – Referrals are the most powerful form of marketing available, and testimonials can act like referrals.

If you offer a similar treatment as competitors, adding testimonials to your website can tip the scales in your favor. You can use testimonials strategically to show why you’re different. 

 

How to ask for testimonials 

At the end of a treatment

One of the easiest ways to get testimonials is to ask your patients while they’re in the practice. You can ask before or after a treatment but it’s usually best to wait until after this way you know that they’re happy with your service (and no longer nervous or anxious).

Send an email

If you’re unable to ask a patient for a testimonial after their treatment, you can send them a follow-up email. Post-treatment emails or monthly newsletters are a great way to encourage current patients to leave a testimonial on your website. You can either ask them to email you back with a testimonial or direct them to a specific page on your website where they can leave a review.

Ask on Social 

Using your social media platform is another great way of getting testimonials. Reach out to your following and ask them to leave a review on your website or even the social media platform. If they do the later, make sure to also upload or share the testimonial on your website too

 

How to get the best testimonials

While all testimonials are nice to have, some have more impact than others. A review that simply reads”the treatment was very good” won’t weigh as much as a review that says “Dr.X was very patient and took the time to explain the treatment procedure to ensure I understood. All the staff at the practice we’re kind and I would recommend X Dental Practice to all my friends and family.”

To ensure you get the best testimonial out of your patient make sure to ask specific questions. Most people aren’t going to writing testimonials beyond “they’re great”. By asking specific questions you can guide the conversation and get the best answers.

Ask questions like the following:

  • What treatment did you have to day?
  • Why did you choose our X Dental Practice?
  • What do you like most about our service?
  • How was your experience like with our staff?
  • Would you recommend our service to your friends and family? If yes, why?
  • Is there anything we could do to improve our service?

With the absence of “yes” or “no” questions, you can pull thoughtful and insightful testimonials from your patients.

EasyReview 

We developed EasyReview to efficiently help dentists obtain, manage and respond to patient reviews. If you receive a negative review, you will be alerted immediately so you can respond promptly and appropriately. This means all the stress is taken out of dealing with bad online reviews. 

To get started with EasyReview, get in touch with our team today! 

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