How to brand yourself?
Branding today is more than a logo, it’s about your reputation. Your brand and reputation is the one thing that will set you apart from your competition as it’s a way to attract and communicate with your audience.
Patients are often exposed to your brand before they actually interact or do business with you, so its a way of setting expectations.
To effectively brand yourself, you first need to understand the different components involved, why they are important and how to properly implement them.
Branding is a way of defining your business to yourself and your team, as well as your patients:
Step 1: Make your brand targeted
Step 2: Create a Communication Plan
Step 3: A quality logo
Step 4: A professional website
Step 5: Personal style and voice
Step 6: Create a unique value
Step 7: Social media presence
Step 8: Strong content strategy
Step 9: Control your google results
Step 10: Nurture your network
Making an unforgettable first impression in-person is no longer the only way to establish your brand. Blogs, Facebook, and Twitter have enabled anyone and everyone to become known in almost real time where you are able to directly and build relationships across the globe.
Use these tools to enhance your brand:
A blog
Social media
Videos
Day to day tasks
Quick steps to branding your practice:
- Define your brand and become an expert
- Establish a presence
- Generate brand awareness through networking
- Remember the 3 Cs of branding: Clarity, consistency and constancy
- Be a great communicator
- Make a list of the services that generate the most results for your practice and focus on these
- Look and act confidently
- Put your personality in your brand
- Be physically active every day
- Blow your patients away when they enter your practice
- Be determined
- Use testimonials and get feedback from those who know you best
- Always get a video of you speaking, share that video online and through social media
- Get outside your comfort zone
- Make what you do worth talking about and your practice will grow faster thank you can imagine
Branding keeps you current in your field, opens doors for you, and creates a lasting impression on potential and existing patients. By developing your brand, you’ll have control over the initial perception people have of you. Just remember: be real, vulnerable, transparent, likable, consistent, memorable, different, passionate, creative, interactive, personable and engaged!
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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