Video For Social Media
It has been known for a long while that social networks such as Facebook favour video content and are therefore more likely to increase the reach of a video post, rather than a text post or link.
In this article, we’ll talk about video social media marketing and what you can do to get started.
It can be as easy as using your smartphone to film content or you can employ a professional to create a sleek video of your practice. The great thing about social media is that you can create many different types of videos to keep your pages interesting and your followers engaged.
How to videos:
“How to” video searches on YouTube are up to 70%, with over 100 million hours watched on the platform. Problem-solving content is valuable and video is one of the best ways to offer it. So why not ask your hygienist to create a few videos on ‘how to clean teeth whilst wearing braces’, or ‘best practices for flossing your teeth’ for example.
Go ‘Behind the scenes’
Why not film parts of the practice which patients don’t using get to see, such as your sterilisation room? This helps put patients at ease so that they know that decontamination is a priority at your practice.
Patient Testimonials
Video reviews are hugely popular on social media. Patients are far more likely to trust a testimonial they have viewed ‘straight from the horses mouth’.
Capitalize on Trending Topics:
If you know that an event is coming up, pre plan a video for it. For example, for Pancake Day, why not film a member of the team making a ‘dentist friendly’ sugar free version?
Practice Tours:
Here at Dental Design, we offer 360 degree virtual tours of dental practices, so that patients can see inside before they arrive for their first appointment. Perfect if you have a practice that you’re proud of and you want to show it off!
If you would like further information about using video for your social media marketing, speak to a member of our team on 01202 677 277 who will be happy to help you.
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