The beauty of SEO is that, instead of pushing a marketing message onto those who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.
Patients come to you.
This is why we need to sometimes have a rethink about how we approach online marketing in general. There’s no point in creating lots of generic, boring content which potential patients either don’t understand because it’s too clinical (and too gory for that matter!) or just don’t fulfil the searcher’s needs.
So, in this post we’re changing things up and thinking of the user as Queen Bee!
But doesn’t Google love fresh content? Google only cares about your content if it answers the user’s search query. Therefore, there is no point in adding content or making amendments to your website for the sake of it. Search results are not a collection of “good” content; they are a ranked list of content that best satisfies what the user is looking for.
So what is going to get you ranking?
In light of this, ask yourself the following questions:
Once you’ve answered these questions honestly, now is the time to make a few updates. This isn’t an overhaul (unless it’s a complete redesign) as you want to be able to measure tweak and repeat. If you’ve made lots of changes over a continuous time frame, it will be almost impossible to tell which changes have had positive (or negative!) effects.
If you would like further information about optimising your website for users AND the search engines, speak to a member of our SEO team on: 01202 677 277 who will be happy to help you.
Inspiration for this post taken from Moz