Social Media
Private Message
There’s still incredible value in one on one exchange. Reach out to Facebook fans via private message, and offer personalised consultations or custom promotions.
Group Discussions
Join private Facebook groups that house qualified leads. Build relationships with the members, and eventually recommend your services.
Facebook Advertising
If you currently have an active social presence, try Facebook advertising. You can target based on age, gender, location and special interests.
Email Marketing
Valuable content in exchange for opt-in
Don’t beg for email addresses. Offer valuable promotions in exchange for an opt-in. Tons of online thought leaders choose to give away a detailed guide, course, video series.
Website Widget
Plant a website widget on site pages to encourage mailing lists opt-ins.
Blogging
Optimise content for search
Focus on a group of 2-3 related keywords for every blog post. If posts are optimised, you’ll draw in qualified traffic, which in turn helps you cultivate a targeted patient base.
Guest post on industry blogs
As a link building strategy, guest posting might not be the most effective. However, it still assists in strengthening your online reputation and labelling your practice as a go to the source.
If you would like any further information then please give the Dental Design team a call on: 01202 677277