Link Building: Quality vs Quantity
How many links does it take to rank highly on Google?
If you have ever asked yourself this question, you’re doing it wrong. Link building is not about how many links you can create, we could just set up a load of websites and link them to our client’s sites if that were the case. Link building is the definition of quality versus quantity, but quality wins every time. We tend to use the Moz Site Explorer to discover the link authority from websites.
It is much more worthwhile getting a link added from a website with domain and page authority of 100 than 10 websites with a domain and page authority of 10. For example,
For example, if you could somehow, get Apple to write a blog about your service or get Apple to send a link with some good anchor text to either your brand or your service pointing back to your website. You will probably notice a nice bump in your Google rankings. Why? Well, take a look at their Domain and Page Authority:
They have a domain authority of 100/100 and a page authority of 96/100 – they also have a very low spam score. This means that Google recognises that Apple is a trusted website as well as a well known and trusted brand. So anytime they are pointing a link back to another website, it must be a genuine link, and that the company they are pointing links to must be quite substantial and genuine. Google will, therefore, want to rank that site higher.
Why would Google rank you higher because of good quality links?
Google prioritises websites based upon how relevant they feel they are to the searcher. Google makes the decision that if there is a website with 50 links from small time blogging websites, compared to a website which has 10 links from very large, trusted companies. Google will find the latter website more relevant as the larger names are affiliating themselves with that site.
Of course, there are a number of other factors that affect link building. For example, the quality score of a website alone is not all that Google takes into account – that would make it too easy! Whenever you build links, you have to ensure that the website the link is being featured on is relevant to your brand. For example, a sportswear blog linking to a milkshake company! It doesn’t make much sense, does it?
Domain diversity also plays a factor, having numerous links from the same site (even if it has a large domain authority) can be dangerous! Google keeps an eye out on spammy link building as they want your back link profile to be as genuine as possible, so when building links, remember to post on as much different (but relevant) websites as possible!
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