How UX affects your SEO!

Person holding a mobile phone.
1st July 2021 | | Blog, Search Engine Optimisation

SEO is one of the most important long-term strategies for bringing organic traffic to your website, however a high number of online visitors doesn’t always necessarily mean more patients walking into your practice. To ensure users on your website are encouraged to complete a contact form, book an appointment or call your practice, you will need to consider your website’s user experience (UX). 


Relationship between UX and SEO 

The easiest way to explain the relationship between UX and SEO would be to say SEO brings people to your website and UX helps convert them into leads and/or patients. However, the relationship isn’t all that simple. There are a number of UX usability factors that impact your organic search rankings.



Mobile optimisation is an important UX usability factor that is used by search engines. As more and more users are searching on mobile, it’s important to ensure that your website is responsive. If not, you could be penalised.


Content Quality 

Search engines also consider the quality of your content when ranking your website for keywords. There are a handful of pointers to remember to improve the readability of your content, all of which are considered by Google when indexing.

  • Write for human readers – not search engines. Stuffing keywords into every sentence isn’t going to get you ranking if the sentences don’t make sense. 
  • Formatting your content with subheadings, bullet points and numbered lists to make it easier to read. Remember whitespace is your friend especially when it comes to mobile users.  
  • Make sure you’re double-checking your spelling and grammar. If you’re not adhering to basic spelling and grammar rules, then this can affect how much the reader trusts your content. 
  • As a general rule, keep paragraphs short and sentences no longer than 20 words.


Alt Text

Making your website user-friendly means making it accessible for all different users – and a way to do this is to ensure you have Alt text to every photo. 

Alt text (alternative text, also known as alt attributes) is the written copy that appears in place of an image on a webpage if the image fails to load on the user’s screen. By writing clear, readable and detailed descriptions for your images in the alt-text field, you’ll be helping search engines to index your content accurately and improve the experience for people using screen readers.


Page speed

Research conducted by Google found that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds.Therefore Google includes page-loading time as an important ranking factor. 


Website Architecture and Navigation 

Your website’s architecture and navigation are also an integral part of the experience for your visitors. If your website doesn’t provide a clear and logical map for where to find any information on treatments, opening times or whatever the user might need, then they’ll be lost and soon abandon ship.


Site downtime 

If your website is down, nobody can use it. If it happens often, search engines will start to notice and penalise you for it. Make sure your website is hosted by a reliable and sturdy platform and you have a trustworthy team working behind the scenes. 


We at Dental Design are website experts! We know how users interact with Dental Practice website’s and can help you get your website ranking high on Google. Get in touch with us today to find out more!  

More posts from our team

Previous Post:
Next Post:

Back to all news

Five Star
Reviewed Marketing
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
"Would definitely recommend to a friend"
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
"I cannot recommend Dental Design highly enough"
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
"Really great company to deal with"
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
"Very professional, efficient & adaptive to new situations"
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
"I cannot recommend them highly enough"
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
"Has been invaluable and gone out of her way to help us"
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
"The team and package offered at dental design was unrivalled"
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"