First things first, what do we mean by an ‘organic search?’ it simply means a natural search and refers to those unpaid search results that appear when a user types a search term into a web browser. This contrasts with paid-for search results, such as PPC (pay-per-click advertising). So, how do we get a good organic search strategy? It is often easier to look at SEO in three types of SEO categories. Category one being ‘On-Page SEO’, category two is ‘Technical SEO,’ and category three is ‘Off-Page SEO. To get a good organic search strategy you should include all three categories.
On-page SEO is associated with the content on your website and the strategies to optimise pages on your site. It assists search engines to understand the focus of the content and to ascertain whether the website is a valuable tool and resource for the user. This category of SEO includes keywords, which should be included in the text and meta tags. You can use Google Keyword Planner to understand what keywords to include on your site.
The idea behind on-page SEO is to earn better-ranking positions in search engine organic listings and to drive more web traffic to your site.
Technical SEO relates to the non-content side of your website. It is associated with the website’s backend. It enhances a site’s readability, which makes it easier for search engines to find and comprehend the site. It gives a better user experience and helps the search engines know the site is high quality and has authority.
Good user experience can affect overall web traffic and engagement. Types of technical SEO include site speed, crawlability, security, indexing etc.
Off-page SEO incorporates a website’s online authority and reputation. This means that the search engines can be certain that the website is a reputable and reliable source of information. Off-page SEO includes practices such as gaining high-quality backlinks. A high number of good quality source links from high authority websites can show search engines that your website is well-established and a valuable, trusted source. You can gain these links through link building. This is a service we offer on our Premier Package at Dental Design Marketing.
It is important to use all three categories of SEO to improve your organic search results. We can help you with this. Please call our friendly team on 01202 677277 and one of our advisors can get you started in getting your website found in organic searches online.