Content is the backbone of an effective SEO strategy. Search engines such as Google aim to give users the best search experiences – this now includes featured snippets.
Google’s featured snippet is a unique result that stands out among the other listings on the search engine results page. It generally appears at the top of the page with a bit of copy and a link to the website. Google provides the snippet to help searchers find the answer to their question immediately – without needing to click on the result. The text varies in formats, including lists, tables, or one paragraph.
Research conducted by Moz found that 23% of all search results pages include a featured snippet. Since their introduction, featured snippets have become a prominent feature of Google Search results and consequently play a crucial role in SEO.
So, how do featured snippets influence search and SEO?
When optimising your content for featured snippets, you should consider two things – ensuring your content answers questions people are asking and properly formatting listicles.
Google uses its algorithm to determine which page contains the best answer to a user’s search query to display as a featured snippet. There are few ways you can optimise your content through keyword research to earn that space.
Conduct keyword research:
Now you know what questions to answer, it’s important to note that not all searches will trigger a featured snippet. Usually, a snippet appears when searches include question-related terms (who, what, where, when and how) at the beginning of the query. Your answers should take this into consideration and be thorough but also concise. Featured snippets are a brief space to answer the search’s question. Make sure the content on your website answer why and what type of questions, including a summarised answer at the beginning or end of your content.
Listicles are popular and an effective way of earning a featured snippet.
Featured snippet for listicles shows a bulleted or numbered list on the results page. They’re great for ”best” and “how to” related searches. With a list, searchers get a quick and easy-to-understand answer.
Some simple structured techniques optimised the post to help it appear as a featured snippet. Here’s how to do it:
Keeping up with Google search engine results pages can be difficult. There are always new sections or search features being developed. In fact Google’s search results pages are getting so rich and informative that searches have no need to click anywhere.
There is only so much that you can do to get people to visit your site. Making the most of featured snippet opportunities is a great way to bring traffic to your site. At Dental Design, we are experts at optimising content for SEO and can help your website shine. Get in touch with us today for a review of your current SEO performance.