Many people believe that meta descriptions aren’t important or aren’t that important in SEO. However the following information might change people’s views on the importance of meta descriptions and why well-written meta descriptions might just help your website in search engines.
Firstly, Google have said in the past that meta descriptions do not influence the search algorithm, and I suppose we will have to just trust what they are saying. However Google does analyse user behaviour on a site, just look at your Google Analytics!
Click through rate (CTR) is one specific metric of user behaviour that is part of the algorithmic ranking process, and it is not just Google that look to be making use of this metric but Bing too.
But why are meta descriptions important then?!
Well, a well-written meta description can indeed improve a site’s CTR in the search engine results page (SERP) and thus its rankings.
How to write great meta descriptions?
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