Local SEO Ranking Factors: Revealed

Local SEO Ranking Factors: Revealed
31 March 2010 | | Internet

Google SEO Local Business Listing

Google local listing has become a major element in Search Engine Optimisation. This is especially true for small businesses trying to attract customers only from their region. Google for a while now has been showing a map with local results before the organic listings even start, and many businesses seem to be overlooking ways they can improve these listings.

I am going to show you some useful tips to help with your Google local listings and incresase your businesses visability within your trading area.

What is Google Business Listing?

These results are different to the standard organic listings or pay per click results. They primarily appear at the top of search results page when a user searches for a service followed by a specific town or city. A map of the area with around 7 businesses will be shown along with the URL and phone number of each business.

For example a search for ‘Restaurants Liverpool’ shows the following:

How to optimise your listing

If you are a business and wanting to market you products or services to your local community you should be listing you company on the Google Local Business Centre.

The following is a list on how to optimise your Google Local Business Centre listing to increase your ranking and visability,  keeping in line with Google’s policies.

Google Local Business Centre Verification

Before you start optimising your listing you need to verify ownership of you business. The Google Local Business Centre will send you a pin to your mobile phone or via post as part of the verification process. Once you have recieved your pin you will need to enter it under your account details in the Local Business Centre.

After your website has been verified your listing will go live and you will be able to edit and update it. You will need to register a Google account before you do this but you can get started here: Google.Co.Uk/LocalBusinessCentre.

Ensure 100% Completion

Businesses who have completed the entire form and tick all the relevant boxes are given preference. These include the payment types you accept, opening / closing times and the inclusion of images / video. Your completion rate is shown at the top right of the screen.

Local Business Listing Title and Description

You are given 200 words for a description of your business. I would advise to be as detailed as possible within this limit. Try and include atleast one of your Keywords within the description, however don’t over do it and stuff your title or description full of keywords. Engage the reader and explain the different services that your business offers.

Including your main Keyword within the title is very important but ensure that the keywords fit naturally.

Business Catagories

When prompted try and inlclude upto 5 catagory listings for your business. Start with a primary catagory that your customers will search for, the remaing catagories should be describe your other services that your business offers.

This will help by giving you more opportunities in appearing in search results, reaching more potential customers.

Your Business Address and Phone Number

If you are a business that has only one physical location then you should only have one listing. The same is true if you have muliple business locations, you should have one listing per location. It is also recomended that you include the local number to your business rather than a 0845 or 0800 number.

These are a few steps in ensuring the best chances or appearing in the local search results. By following these guidlines you could have an advantage over your competitors.

Content courtesy of SEO Consult

https://www.seoconsult.co.uk/SEOBlog/geo-targeting-search-engine-optimisation/local-seo-ranking-factors-revealed.html

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents