Google will attempt to change the way people use their television sets by developing a new platform to bring the best of the internet to TV screens, according to reports.
The search giant is believed to be working with Sony and Intel to develop a system called “Google TV”, and has built a prototype set-top box in an effort to provide a better way for people to surf the web through their televisions.
In recent years, other companies, notably Apple, have tried to develop systems to allow people to access the internet through their televisions in order to do things such as download movies and television shows.
A report in the New York Times today suggests that Google’s new device could also be built into TVs and other devices such as Blu-ray players. The machine would allow people to watch their TV channels but also have better access to the internet, search, social networking sites, YouTube videos and online games.
The companies are thought to be working with Logitech, another technology manufacturer, to build a remote control and small keyboard for the system.
The project has been in development for several months, but none of the companies involved will comment publicly. “Google wants to be everywhere the Internet is so they can put ads there,” a person “with knowledge of the project” was quoted as saying. Google now has businesses in many different industries, such as telecommunications and publishing, but the vast majority of its revenue still comes from search-related advertising.
The new system is thought to run on Android, Google’s open-source mobile phone operating system, and use Intel’s Atom chips. It has been reported that Google has begun testing the set-top box technology though Dish Network, a satellite TV provider.
It is unclear whether any such system would be launched worldwide, or as with some of Google’s products, be designed for release in the United States only.
Content courtesy of The Times