Marketing Your Dental Practice Open Day….A Guide
The dental industry is becoming more competitive to attract private patients, so it’s crucial for dental practices to think creatively and strategically when it comes to marketing their services and treatments. One effective way to attract new patients and promote popular treatments is to consider hosting an Open Day. An Open Day not only offers an opportunity to showcase your expertise for a particular treatment but it also provides potential patients with valuable information and benefits. In this blog, we will discuss a multi-faceted approach to marketing your Open Day, including website pop-ups, PPC campaigns, and email marketing.
1. Website Pop-Ups: Grab Visitors’ Attention
Your practice’s website is often the first point of contact for potential patients, so it’s essential to create a captivating experience. To promote your Open Day, consider using pop-ups strategically on your website’s homepage. Here’s how you can use them effectively:
- Announcement Pop-Up: Create a pop-up that appears when visitors land on your homepage. This pop-up should briefly introduce the Open Day, date, and a compelling reason for them to attend, such as a limited-time discount or a free consultation.
- Countdown Timer: Add a countdown timer to the pop-up to create a sense of urgency. For example, “Only 5 Days Left Until Our Invisalign Open Day!” This can encourage visitors to take action and register.
- Contact Form: Include a simple contact form within the pop-up, collecting basic information such as name and email. This allows you to build an attendee list for follow-up emails.
Here is an example of an effective pop-up:
2. PPC Campaign with Specific Landing Page: Targeted Advertising
Pay-Per-Click (PPC) advertising is an excellent way to target potential patients actively searching for dental treatments. Here’s how to set up an effective PPC campaign:
- Keyword Research: Identify relevant keywords such as “Invisalign near me” or “Dental Implants dentist” and bid on them.
- Compelling Ad Copy: Create engaging ad copy that highlights the benefits of the treatment, emphasises the Open Day event, and includes a call to action like “Register your interest now.”
- Geotargeting: Narrow your ad campaign’s focus to your local area to reach potential patients in your vicinity.
- Landing Page: Design a dedicated landing page for your Open Day. This page should provide detailed event information, the offers, registration forms, and testimonials from satisfied patients. .
- Tracking: Use conversion tracking to monitor the effectiveness of your PPC campaign, such as the number of registrations and phone calls generated from the ads.
3. Email Marketing to Existing Patients: Nurture Your Current Base
Marketing the Open Day to your existing patients can also be effective. We would recommend sending them targeted emails to inform and engage:
- Announcement Email: Send an initial email announcing the Open Day to your patient list. Highlight the event’s benefits and offers.
- Reminder Emails: Send a series of reminder emails leading up to the event to keep it top-of-mind. Include teasers about what attendees can expect and any exclusive offers.
- Follow-Up Email: After the Invisalign Open Day, send a thank-you email to attendees, including a call to action to schedule a consultation or appointment.
- Referral Incentives: Encourage your existing patients to refer friends or family by offering incentives like discounts on treatments or dental services.
Additional Recommendations:
- Social Media Promotion: Leverage your social media channels to promote the event, share informative posts about the offers, and run targeted ads to reach a wider audience.
- Engaging Content: Create engaging content such as blog posts, videos about the benefits and the Open Day itself.
By implementing a well-rounded marketing strategy that includes website pop-ups, a targeted PPC campaign, and email marketing, you can effectively promote your Open Day and attract a steady stream of potential patients to your private dental practice.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
