Measuring return on investment
Measuring return on investment is hard to do accurately in traditional marketing but with the emergence of e-marketing as a form of promotion and the analytics tracking that goes with it – it has become much easier to track and monitor the performance of your marketing spend.
Up until now, as part of your monthly management package, we could monitor your website rankings for selected keywords, your website traffic and the amount of email enquiries your practice has been receiving. However because we realise measuring ROI is so important, we are excited to announce that we are currently testing a complete analytics tracking service with integrated CALL TRACKING capabilities. With this service you can track calls from your website and know exactly what marketing activity brought them there; whether it was from another website, a magazine advert, Google or a PPC campaign.
The service is still in BETA, but we are looking to roll it out as a bolt-on option in the near future. Here is a list of the analytics features:
Website Tracking
Website tracking, tracks every visitor to a clients site. Recording the network, channel, keyword, location of the visitor, time & date, page views and length of time they visited the site. Website tracking not only tracks the visitors click path but also any online goals they achieve, including click to email, completing a contact us form or making an acquisition online.
Call Tracking (to keyword level)
Call Tracking tracks calls and links them back to the keyword which generated the call. The call tracking can track an unlimited number of keywords and visitors and has been designed to handle a billion requests a day.
Google Analytics & Adwords integration
Call Tracking can integrate seamlessly with Google Analytics and Adwords.
Network data (cost, clicks, impressions etc)
Call Tracking pulls in the networks data (Google/Bing) to enrich the portal with campaign, adgroup, keyword, impressions, clicks and cost information for PPC. Providing a detailed understanding of keywords which are performing and in turn creating efficiencies and increasing ROI, in some cases over 25%.
Offline call tracking
Call Tracking can track any offline channels too. This could be anything from a direct marketing campaign to a TV Ad, if there’s a telephone number on it, we can track it.
Call recording
Call Tracking also offers call recording, this is beneficial when training staff or to listen back to patient call enquiries.
Missed call email alerts
Call Tracking offers missed call email alerts, therefore, if you miss a call our solution will email you with the callers telephone number, time & date, of call and the pages they visited on your site.
If you are interested in this service or would like some more information – please give us a call on 01202677277.
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