Here at dental design, we pride ourselves in our ongoing search engine optimisation work for our clients, however Googlebot can take anywhere between 4 to 6 weeks to crawl the site and improve your sites position in search results. Even when the site is crawled, there is no way to guarantee that your site will be top of the list, even if you are doing all of the ‘right things’ such as having a Google Places listing and having lots of reviews on Dentist Finder.
One way to help counter this is by developing a Google Adwords campaign. These search results appear as ‘sponsored links’ on the top and right hand side of Google and are independent of the ‘organic’ results in the middle of the page. This means that even if your site isn’t appearing at the top of the organic results (as may be the case with brand new sites) your site will still be able to get a kick start and be found if the user has entered a search query which may trigger the ad.
A further advantage of using adwords as an online marketing tool, is that the budget can be as small or as large as you like by setting maximum costs per click for each keyword, meaning that costs will never suddenly go through the roof!
Specific targeting is also easily attainable by using well thought out keywords, only advertising towards specific locations around your practice or to a particular demographic, meaning that you increase the quality of your traffic.
Furthermore, Google adwords reporting is second to none giving you instant results; rather than having to wait 4 to 6 weeks to see any improvements in your organic search results, we can easily spot mid campaign any potential for improvement and tweak things in order to make your campaign work better and get the most clicks out of your budget.
Using Google adwords complements the ongoing seo work on your practice’s website, allowing for greater control, better performance tracking and more accurate customer targeting. Dental Design is fully equipped to handle adwords accounts; we hold marketing degrees, we’re Google accredited and four members of staff are adwords qualified. Therefore, using adwords as a marketing tool is definitely something to think about to freshen up your online presence.