Mobile first indexing was first introduced with various experimental testing for a couple years until the roll-out begun. This was a milestone algorithm update for Google, Webmasters, and the norm of website designs as a whole.
It caused a shift in how websites are to be used, the layouts, functionality, and Search Engine Optimisation. This is timeline of the process of the birth Mobile-first indexing to how websites are today.
Firstly, what does “mobile-first indexing” mean? It refers to how Google understands your website, the search engine have ‘crawl bots‘ that are essentially tiny inspectors that visit your website and evaluate the performance, relevancy, structure, and many more features that make a site what it is. These evaluations are what effect rankings and if your site passes tests, such as being “mobile friendly”.
The checklist of ensuring your site is ready by September for the update:
Mobile responsive is when the site structure and its elements come together when you pull the screen in. This accustoms the site automatically for all variations of screen sizes, and once it breaks down to common mobile resolutions the structure changes to a more convenient experience for mobile users. For example;
There is a lot to this algorithm update, and it’s HUGE for the search engine and your website. It’s been known for a while now that users running websites optimised and providing good experience on mobile have been topping the rankings. It’s a no brainer, users will not spend time on a site that is difficult to navigate, and in this day and age they’re not limited on choice.
If your website is not optimised for mobile-first indexing, or hasn’t been updated since 2017 then it’s highly recommended to consider your action plan before September 2020. If you’re looking for guidance then feel free to have a no-obligation chat with our website consultant or call on 01202 677 277, we’ll be more than happy to steer you in the right direction.