Mobile Ranking Update
Google press release on 16th March 2016….
“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
This could not be clear enough to any website owner as to what Google wants from you.
It’s simple. Your website MUST be mobile friendly. No if’s, no buts.
We’ve begun to see dental websites, that are not responsively designed, fall in the rankings with everything else all being equal. It’s horrible to watch.
Christopher Ratcliff is the editor of Search Engine Watch and puts this bit of news nicely in his recent article on Search Engine Watch.
He argues the fact that this updated Mobile Friendly algorithm will go much further than the ‘softer’ algorithm release last April. Using trend analysis from Moz.com the initial outcome of the first Mobile Friendly algorithm was not as catastrophic as first thought, however Google has been known to take a ‘softly softly’ approach with rank affecting algorithm releases, cranking up their effect in the following updates over the months and years.
A user-friendly website across devices is paramount if you are wanting to;
- attract new patients
- retain old patients
- stand out (or at the least keep up) with your competition
- maintain ROI from your website – if you are on a monthly management package and your website is not responsive, part of this investment into the ongoing management is being lost as it may not matter if you are #1 on Google for a keyword – the user won’t call you (or in some case won’t be able to call you), if it’s not responsive.
Check out the obvious flaws in a none-responsive website versus the user friendliness of a responsive website.
Call the team on 01202 677277 to discuss responsive design and the effects of the latest update to the Mobile Friendly Google algorithm.
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