The Facts : Pinterest

29 March 2016 | | Marketing, Social Media

The Facts

Pinterest  is a womans world – 80% women users, compared to 20% male users.

Over 70 million active users

Over 30 billion pins

Over 750 billion boards

People share on Pinterest 3x more on mobile than on desktop

There are over 500,000 active business accounts on Pinterest

Return on Investment

Pinterest reduces the number of steps from discovery to conversion

Content has a longer lifespan on Pinterest

The average user spends 14.2 minutes on Pinterest per visit

Pinterest generates 27% more money than Facebook and 400% more money than Twitter

How content drives traffic

Pins automatically include a link back to the source of the image

95% of the images on Pinterest are pinned or re-pinned from the web

Pinterest generates more referral traffic than YouTube, Google Plus and LinkedIn combined

How to get started

Choose your business type

Link and verify your website

Include your location

Upload a profile picture

Begin with about 6 boards with at least 10 pins in each

Use keywords in your board titles

Constantly update your cover photo to keep your boards looking fresh

How to make your Pinterest website and SEO friendly

Add the “pin it” button to all images on your website

Add meta tags to your website to turn images pinned from your site into rich pins

Start pinning

The more frequently you pin, the better you will perform!

If you would like any further information then please give the Dental Design team a call on: 01202677277.

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