Everything you need to know about content marketing

24 March 2016 | | Creative Design, Marketing

Content is king when it comes to online marketing strategies. By producing content that is relevant, interesting and valuable for your patients means you can drive traffic and improve your rankings in the search results.

5 Steps to Content Marketing:

  • Planning and researching your topic
  • Writing your content
  • Optimising your content for search
  • Make it shareable
  • Promote your content

Top tips for Content Marketing:

  • Know Yourself
    – Clearly understand and define your content strategy onjectives
  • Know your users
    Clearly define your end-users, their goals, behaviours and desires
    – Know your content
  • Know what you have and what you need in context of business and user goals
    – Set your plan
  • Strategize by audience, channel, location and your users position in the customer experience journey
    – Execute your strategy
  • Understand that you are engaging users for the long-term so be willing to commit

Types of content:

  • Blogs
  • Website Content
  • Email Marketing
  • Video Content
  • Social Media

Ways to get your content to go viral:

  • Longer Articles get almost double the shares
  • Post your content on the rights days of the week
  • List articles get way more shares than other articles
  • Always add at least one image to every article you post
  • Make your articles visual by turning them into infographics
  • Repost your content to get more shares
  • Get top influencers to share your content
  • Be transparent to get more shares

If you would like any further information then please give the Dental Design team a call on: 01202677277.

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