New Mobile Algorithm Coming Soon?
I cannot tell you how long we have been banging on about mobile friendly website design, though if you’re an existing client of ours reading this, I am sure you know! And for this we are collectively sorry. Or are we?!
The statistics continue to show mobile usage overtaking desktop for all sorts of search queries. The population as a whole is increasingly mobile and search savvy, and as such they will perform all types of queries online that can help their lives. The task of finding a dentist is included in this.
The need to make your website mobile friendly for this new-age user has been a message we’ve been preaching till we’re blue. It appears now though that the search engine giant may be about to make it even more of an essential part of web design.
Search Engine Land posted an article yesterday reporting that Google are going to be sending Webmasters (that’s myself and the rest of my SEO team) via webmaster tools and email , a message warning for sites that are not mobile-friendly that this will cause issues for them if they want to rank well for smartphone users.
Here is an example of the message
There are clear and concise signs that a new mobile ranking algorithm is about to be launched by Google. The industry has been aware of Google testing such an algorithm since November..
They have recently launched the following which add to the body of evidence:
- A mobile-friendly testing tool – a super useful and quick tool to see if your website is sorted for mobile in Googles eyes.
- Mobile useability report in Webmaster tools
- ‘Mobile-Friendly’ labels in search results… example below.
We will continue to watch this space. Give Dental Design a call on 01202 677 277 to go through your online presence and mobile strategy and making your website mobile friendly.
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