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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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It can be very beneficial for a dental practice to have a presence on social media platforms. It is important however to make sure that your profiles, on these platforms, are fully optimised so that you are taking advantage of…
Google+ is one of the less popular social networks, in comparison to the mighty Facebook and Twitter. But did you know that by using this social network properly, it could actually increase your website’s ranking in Google? Whilst this is…
The past few years have witnessed a significant power shift towards mobile users which is only projected to increase over time. Although the mobile industry initially offered such basic services such as search and social networking, mobile users have come to expect…
Without giving much detail as to why the ads were removed, Google culled 350 million ‘bad’ Adwords ads as part of their efforts to prevent abuse from advertising businesses and individuals. Their efforts to clean up the ad space available…
In order to fully understand what Duplicate Content is and how it affects your site, you need to get inside the head of the search engine algorithms, or at least the engineers who develop the algorithms (the tool that indexes…
Landing pages are of key importance if you want the best results from your Google Adwords campaign. What is a landing page? This is the page which appears in response to a person clicking a sponsored advert within Google’s search…
A dental website needs to satisfy the demands of many groups of individuals. Referring dentists, new patients, existing patients, the wider community and interested parties will all make assumptions about your practice, you, your staff, and the quality of your…
While the number of digital marketing channels may have grown since the early days of the internet, email is still the most effective for marketers. Despite the stigma of being middle-aged technology, email is still useful and universally accepted. Saying that its one…
Automatic pilot (noun) 1) A device for keeping an aircraft on a set course without the interventions of the pilot. Have you set up your adwords ppc campaign and left it to run by itself? Do you have a ‘if…
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