Online video keeps growing like a weed

Online video keeps growing like a weed
2 July 2009 | | Internet

We can offer a professional video service and we can promote it with our Search Engine Optimisation packages. For more details, click here.

Research Says Viewing Already Up 49%

As you probably know, online video has become quite a hot medium, and the rate at which people view it continues to increase. This is not surprising considering the year we had last year in online video. This year certainly started off with a boom as well as a famous super bowl ad truly introduced the world to Hulu.

Recent research from Nielsen shows that in May, unique visitors, total streams, streams per viewer, and time per viewer were all up compared to the same month in 2008. There was a 49% increase in time per viewer.

According to Nielsen, YouTube was way on top in video streams (with over 6 billion during the month) and unique viewers (95 million). Behind YouTube were Hulu, Yahoo, Fox Interactive Media, and ABC.com.

That was the past. What About the Future?

Cisco recently shared some interesting predictions (via Ben Worthen at the WSJ) of its own looking at the future of online video. Stats from this research include:

– Internet traffic will increase fivefold over the next five years, driven in large part by a jump in the amount of video transmitted

– Over 90% of traffic will come from video (including TV, video on demand, or file sharing)

– Video chat will increase tenfold between 2008 and 2013

– the amount of data flowing to mobile devices will double each year, increasing 66 times by 2013, with video being the fastest growing category.

Another reason why online video will likely continue to grow in a big way is that HTML 5 is continuing its path toward wide acceptance. Ryan Paul at Ars Technica has a fascinating piece on what this will mean for online video and rich media.

“A growing number of prominent companies that deliver content and services on the Web are putting their weight behind HTML 5 and touting it as the way forward for building interactive Web applications and deploying rich media in the browser,” he says. “Video is one of the most significant areas where this trend will have a major impact. ”

“For content providers like YouTube and DailyMotion, the HTML 5 video element offers numerous advantages,” he explains. “It integrates seamlessly with conventional HTML content and can be manipulated with JavaScript and CSS. This enables Web developers to build video player interfaces that are more consistent with the rest of their website. The ability to control playback with JavaScript allows video to be a more native part of the user experience in interactive Web applications.”

There’s no doubt that there are big things on the horizon for online video as a medium. Just how quickly it has grown thus far may be a little overstated though. Christophor Rick of video marketing firm ReelSEO talks about a study from Trendstream that calls online video the fastest-growing media platform in the history of media. That might be going a little overboard.

“Now they say that online video has only been around for three years (or maybe Mediapost said that) but I beg to differ,” says Rick. “Online video was pioneered by the pornography industry way before YouTube showed up (which was 2005). Sure, many might not want to admit it but honestly, porn drove internet technology innovation for a long time. So that means the numbers seem to be slightly skewed.”

“The heart of the matter is this – online video is rapidly expanding,” he says. “Since its initial inception maybe a decade or more ago it has obviously become the media du jour online….So is video the wave of the future for online entertainment? Well, isn’t it the current wave we’re all riding already? Will that stop? No, probably not. Will it grow? Yes, without a doubt. Will more people upload, watch, share, create, comment on, Twitter, or otherwise talk about online video? Absolutely.”

I think Rick’s conclusion is the main take away from all of this. You can probably fit online video into your budget whether you realize it or not. You can use video to improve your ranking and conversions, and as long as YouTube is top dog in the industry (not to mention the 2nd largest search engine), there are plenty of ways to use it to help your online business.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents