As you know, SEO is essential to any online business and the foundation to getting your practice seen by online users, without having SEO in your marketing strategy your business could be and will be missing out on new prospects. You also want to make sure you have implemented local SEO to your best ability to ensure users that are local to you but unaware you exist get hooked by your visibility.
Here are some quick tips to secure your local SEO:
1. Sign up to GoogleMyBusiness
This is a MUST! One of the most effective ways to rank higher within Google Maps and to achieve visibility in the Google search local results is to sign up and optimise your Google listing which includes your business profile.
GoogleMyBusiness profile must do’s:
– Create a GoogleMyBusiness account and verify ownership
– Include accurate and relevant details
– Upload new pictures
– Address customer comments/reviews
2. Get reviews from your clients
This means not only would you of optimised your GoogleMyBusiness profile for patients to leave you fantastic reviews but to also motivate new patients to sign up to your practice based on the reviews visible on the local search results page. We can help with garnering new reviews for your practice with the help of our product EasyReview.
3. Using online business directories
This is also known as citation building and included in our SEO monthly marketing packages found here.
Citation building will improve exposure in your local SEO by consistently promoting the following 3 factors of your practice using online directories such as Yell etc:
– Phone number
4. Build content based on events or local news
Now you may have heard me mention the importance of blogs many times before but this is another opportunity to increase your visibility for your local SEO!
Create blogs with relevant and local news and users that are interested in these events and searching online for more information will be more likely see you as one of the results and could end up clicking on your link for more information and in time, maybe even turn into a new patient. This may not happen instantly but it provides the opportunity which is giving yourself more chance of increasing your visibility.