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The Importance of Online Reviews During COVID19

22nd July 2020 | | Marketing

We know that given the current circumstances, some people may feel apprehensive and a little anxious about attending their dental appointments. To help put their minds at ease, Google reviews have never been more important and can help take away some of that fear.

Patients have questions, concerns, and opinions about the changes brought about by COVID-19 and as a result, many turn to Google to express their thoughts. Patients will be looking for information on how practices are dealing with coronavirus, and the level of safety and customer service you’re providing in this difficult time.

With as many as 76% of customers trusting online reviews as much as personal recommendations, a pandemic is no time to let your reviews fall by the wayside. Patients are looking for trusted sources and reviews, especially during these times.

Good online reviews mean that patients are happy with the service you are offering. Taking a pro-active stance is the best approach. When a patient offers verbal praise for treatment, ask whether they would be willing to post this online and email them a link.

Top Tips

  • Ask patients when they are at the practice to go home and leave a review
  • Send a follow-up email asking for a review
  • Use your social channels
  • Replying to Google reviews in a timely manner is always a best practice from a customer experience perspective, but it’s especially critical during these times
  • Set up a reviews page on your website to direct patients to when speaking to them

At the end of the day, people need reassurance and confirmation that their actions are the right ones. When patients are deciding about which practice to join, seeing an average review rating of 4 stars, or reading positive reviews may provide the extra push they need.

We’ve always been advocates of gaining good reviews for your dental practice, as we believe they help both your practice’s branding and your rapport with your patients.


We can help you free up your time so that you can focus on delivering great patient experiences, resulting in positive reviews and increased traffic.

Our review building service, EasyReview, provides an easy and automated way to gain more reviews. The social – distant ready ‘autoreview’ option sends emails to patients you have had an appointment with that day, resulting in an excellent rate of new reviews, with no need for face to face contact.

Sign up for your 1-month free trial today by clicking here or if you have any questions, please contact us and we’ll be more than happy to help.

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