SEO for Pinterest
Pinterest has evolved during the past few years from a trendy social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users.
Pinterest is an underrated platform, considering it has over 100million active users. Particularly when it comes to its searching capability and the traffic it can drive to your dental practice’s website.
To take advantage of Pinterest’s fantastic search and web traffic driving capabilities, you need to make sure that your pins are easily discovered with SEO.
Pinterest is not about quick return-on-investment, you may be surprised about its evergreen value, so it’s time to start optimising your presence and help other Pinterest users discover your pins.
1. Optimise profile
Before you start pinning, you can tweak your profile and pick the right username. You can change it through your settings and use one that reflects your practice and the way you want to be discovered. The URL will serve as your keyword, so make sure you pick a clear, direct and memorable username.
2. Optimise boards
Your boards should be appealing and neatly organised, emphasising both on the titles, but also on the cover images of the boards.
From an SEO perspective, it is important to think like a user when picking a board’s title and name it the way it would be searched. Yes, a clever and funny title is great, but if you want to improve your pins’ ranking, you need to optimise the titles in a way that they can be discovered by other users.
Still, you don’t have to strictly focus on the use of keywords, feel free to mix creativity with effectiveness.
3. Optimise pins
Every pin is the representation of your profile, which means that you need to optimise it as much as possible. Don’t be afraid to be descriptive, as this will help the search engine to discover your pins.
Not every user spends the right amount of time on the description of a pin and this ultimately affects the chances of having it repinned. Add all the details that describe your image and create a natural flow of text that will favour your pin’s discovery towards others.
4. Avoid hashtags
When Pinterest created a guide on how to use the platform for your business, the guidelines towards hashtags were unfavourable:
“Don’t just drop in keywords or hashtags. The description is an important part of captivating Pinners. Set a scene that incorporates the right search words, and you’ll help Pinners imagine themselves with your Pin.”
5. Do keyword research
The best way to find the right keywords for your pins is to actually perform extended searches on your own. Try out how Pinterest searching works, which results show up first, how Pinterest organises the pins, the boards and the pinners in order to start understanding the platform at a deeper level.
6. Verify your website
A verified website seems to be prioritised on the search results above the rest, increasing the pinner’s authority and eventually the ranking on the searches.
What’s more, the verification of your website on Pinterest allows you to access further details on your account in Pinterest Analytics, helping you understand the performance of your presence, from your most popular pins, to an analysis of your audience.
7. Pin consistently
Pinterest is all about consistency. You don’t have to be obsessed with it, or look like a spam account, but you need to incorporate it in your content calendar and pin appealing content throughout the week.
Curation is also important, which means that except for the content creation, you also need to spend the necessary amount of time to spot popular pins and users in your niche area, in order to repin what’s relevant to your audience (and the boards you want to create).
8. Focus on quality
Every image you’re pinning should aim to stand out from the rest, always while maintaining its relevance.
Quality is rewarded with better ranking in the search results and thus, with repins and traffic to your site. Always use high quality images on your Pinterest presence.
If you would like further information about using social media for your dental practice, give Dental Design a call on 01202 677 277 who will be happy to help you.
Inspiration for this post from search engine watch
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