SEO is the most important online marketing channel for your practice, it will drive the most traffic to your website, generate the most enquiries and give you the highest long term return on investment.
Clearly it is very important to ensure your SEO campaigns are running properly. I fully endorse outsourcing your online marketing to an agency so you can concentrate on what you do best…Dentistry. However even if you are currently outsourcing your SEO it is useful to have an understanding of the work your agency is doing on a monthly basis.
Here are some SEO tasks that can and should be done every month:
The keywords which will drive the most traffic to your website will be ‘Dentist + your location’ or ‘Treatment + your location’ – make sure your website is optimised for these by including them in your content and meta tags. If you introduce a new treatment at your practice, ensure you add a new page on your website and optimise accordingly.
While small business owners are often the most knowledgeable in their fields due immense practical experience, the lack of strong on-site SEO means their websites often under-perform.
Great comes in the form of videos, blogs, podcasts, discussions, infographics, white papers, webinars and articles – all targeted toward what the end user is searching for. This is an information exchange.
Regardless of the medium, the content needs to be compelling. Use any of the following tactics to create audience engagement:
The majority of on-site SEO articles focus heavily on this topic, and it is important:
All projects need to be measurable, and on-site SEO is no exception. Track new page performance in the SERPs.
If the domain authority is already high and a low-competition keyword was selected, the new content may jump to page 1. If so, wait 2 weeks and repeat.
If a page 1 ranking isn’t achieved (which is more likely), apply off-site SEO promotion in the form of link building, content marketing, social media, syndication, RSS, guest blogging, infographics, and participation in appropriate discussions such as forums and blog comments.
Install and monitor Google analytics which will give you an insight into our your website is performing – you can track visitors, bouncerate and online goals.