Do you need to update your social identity?
Have you just redesigned your dental practice’s website? Don’t forget your social media pages too! In this article learn how to ensure that your practice marketing is consistent across the web.
#1: Give Your Audience a Sneak Preview
Some dental practices purposefully keep their redesign under wraps until the last minute. However we think it’s a great idea to get your followers excited by giving them a sneak preview of your new look using your social networking pages.
You can also try and get your users engaged by asking people what they think. This makes your audience feel like you value their opinion and allows you to gather feedback before launching the rest of your rebrand. It also gives your audience time to adjust to the idea, and you’ll generate anticipation and excitement for the launch.
#2: Update Your Social Media Profiles
Be sure to update your profile photos and cover photos on all of your social media accounts. This isn’t just about profile photos. It’s about making sure your social media sites visually represent your company’s new identity.
For example, you may need to change your Twitter theme to match your new colours. Or you may want to create a new Pinterest board showcasing elements of your redesign.
#3: Announce Your Redesign
Your patients love hearing from you. In addition to making your patients feel valued, it helps you build a deeper connection with them and everything your practice stands for. Publish a letter that explains why your company has redesigned the website and what it means for your dental practice.
This not only generates interest and support for your dental practice, but also reminds your patients that you’re always striving to serve them. You can do this a number of ways, such as posting a Facebook Note or updating your blog
If you would like further information about redesigning your practice website or updating your social media pages. Give Dental Design a call on 01202 677 277 and we’ll be happy to help you.
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