Statistics that fuel the Battle Between Pinterest and Google+

Statistics that fuel the Battle Between Pinterest and Google+
16th April 2012 | | Internet

As the two newest social networks, Google+ and Pinterest have had a lot of attention recently. It’s no surprise. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So exactly how impressive is the growth of Google+ and Pinterest comparatively? Read on for some interesting facts about the two social networks to give you a better sense of how the two networks are faring…..

Google+ Statistics

  • As of April 2012, Google reports that Google+ now has 170 million active users.
  • Google+ attracted 20 million users within the first 3 weeks of its launch.
  • As of January 2012, American users spent an average of 3.3 minutes on Google+.
  • As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%.
  • Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.
  • Two of the biggest user groups on Google+ are college students and software developers.
  • 63% of Google+ users are male.
  • Over 40% of marketers report that Google+ is “useful to critical” for their business.
  • Google+ is expected to attract 400 million users by the end of 2012.

Pinterest Statistics

  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic.
  • As of February 2012, Pinterest had accumulated 10.4 million users.
  • Over 80% of pins are repins.
  • Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history.
  • Daily Pinterest users have increased by more than 145% since the beginning of 2012.
  • As of January 2012, American users spent an average of 97.8 minutes on Pinterest.
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members).
  • 80% of Pinterest’s users are female.
  • Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011.
  • The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them.
  • 30% of Pinterest users are women 25-34 years old.
  • Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker.
  • The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections.
  • As of January 2012, Pinterest accounted for 3.6% of referral traffic.
  • Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011.
  • In January 2012, Pinterest reached 11,716,000 total unique visitors.
  • With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever.
  • A call-to-action pin description sees an 80% increase in engagement.
  • Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types.
  • Pins related to trending topics see an average of 94% increase in click-throughs.
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.
  • Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports.

For more information about social media marketing, please contact Dental Design on 01202 677277

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